This article is part of the series titled: Entrepreneurship: Theory Vs Practice that seeks to make entrepreneurial theories useful for practicing entrepreneurs. This specific article looks at the reason why people decide to become entrepreneurs.

This article is part of the series titled: Entrepreneurship: Theory Vs Practice that seeks to make entrepreneurial theories useful for practicing entrepreneurs. This specific article draws on key theories to establish the fact that It is important to set up a business around the needs and not the wants of humans.

This articles talks through the key tips of spotting a good business idea.

Being an entrepreneur is a dream to which many people aspire, and a worthwhile financial goal. Still, many first-time business owners, and even experienced pros, can sabotage their best efforts through typical mistakes. When you’re ready to roll-up your sleeves and start your own business, keep your eyes open for these four issues. Though they might sound simple, these have been make-or-break issues for the fortunes of countless aspiring entrepreneurs.

Jeff Bezos: When you find a business opportunity with these traits, ‘don’t just swipe right, get married’