At the Arden Enterprise Incubator, we champion bold ideas that tackle real-world problems—and HealthBlokk is one of the most promising ventures currently emerging from our student founder community.
Founded by Shideh Heravi, an Arden Psychology student with a decade of experience in digital product design and user experience, HealthBlokk is on a mission to transform the way people with food allergies, intolerances, and dietary restrictions navigate eating out.
The problem is all too familiar: more than 30% of the population lives with a dietary restriction. Whether it’s gluten, dairy, nuts, or a specific health goal, the stress of unclear menus, limited options, or being misunderstood often makes eating out feel like a chore — and a gamble.
HealthBlokk is building a solution: a personalised food discovery platform that will recommend trusted restaurants and meals based on your specific dietary needs. But more than an app, it’s a movement for dignity, ease, and inclusivity in dining.
“I’ve always loved turning complex problems into simple, meaningful solutions. HealthBlokk is for people who are tired of asking, explaining, or compromising—just to eat a meal with friends.”
Currently, the HealthBlokk team, with Arden Incubator support, is refining its value proposition, preparing for a beta product launch and a pre-seed investment fundraising.
Arden’s community can play a major role in shaping the future of this exciting business.
Here’s how you can support HealthBlokk:
This isn’t just another student startup. It’s a chance to help create something meaningful, inclusive, and grounded in real-life needs. Together, we can make eating out easier, safer, and more joyful for everyone.
Interested in helping? Contact the Arden Enterprise Incubator at aei@arden.ac.uk
