At the Arden Enterprise Incubator, we champion bold ideas that tackle real-world problems, and HealthBlokk is one of the most promising ventures currently emerging from our student founder community.
Founded by Shideh Heravi, an Arden Psychology student with a decade of experience in digital product design and user experience, HealthBlokk is on a mission to transform the way people with food allergies, intolerances, and dietary restrictions navigate eating out.
The problem is all too familiar: more than 30% of the population lives with a dietary restriction. Whether it’s gluten, dairy, nuts, or a specific health goal, the stress of unclear menus, limited options, or being misunderstood often makes eating out feel like a chore, and a gamble.
HealthBlokk is building a solution: a personalised food discovery platform that will recommend trusted restaurants and meals based on your specific dietary needs. But more than an app, it’s a movement for dignity, ease, and inclusivity in dining.
Shideh explains it well:
“I’ve always loved turning complex problems into simple, meaningful solutions. HealthBlokk is for people who are tired of asking, explaining, or compromising, just to eat a meal with friends.”
With the support of the Arden Enterprise Incubator, Shideh and the HealthBlokk team are not only building a product, they're laying the foundation for a new standard in the hospitality industry. As they fine-tune their platform and gear up for their beta launch, they're also opening conversations with early adopters, restaurant partners, and potential investors who share their vision of inclusive, tech-enabled dining.
If you’re passionate about health tech, food innovation, or just making everyday experiences better for everyone, HealthBlokk is a venture to watch—and support. Student-led, mission-driven, and solving a growing problem with clarity and conviction, it’s exactly the kind of initiative that shows what’s possible when bold ideas meet structured entrepreneurial support.
Interested in helping? Contact the Arden Enterprise Incubator at aei@arden.ac.uk
