At the Arden Enterprise Incubator, we champion bold ideas that tackle real-world problems—and HealthBlokk is one of the most promising ventures currently emerging from our student founder community. 

Founded by Shideh Heravi, an Arden Psychology student with a decade of experience in digital product design and user experience, HealthBlokk is on a mission to transform the way people with food allergies, intolerances, and dietary restrictions navigate eating out. 

The problem is all too familiar: more than 30% of the population lives with a dietary restriction. Whether it’s gluten, dairy, nuts, or a specific health goal, the stress of unclear menus, limited options, or being misunderstood often makes eating out feel like a chore — and a gamble. 

HealthBlokk is building a solution: a personalised food discovery platform that will recommend trusted restaurants and meals based on your specific dietary needs. But more than an app, it’s a movement for dignity, ease, and inclusivity in dining. 

Shideh explains it well:  

“I’ve always loved turning complex problems into simple, meaningful solutions. HealthBlokk is for people who are tired of asking, explaining, or compromising—just to eat a meal with friends.” 

Currently, HealthBlokk team is refining its concept, and preparing for a beta product launch. But even before the tech is ready, Arden’s community can play a major role in shaping the future of this platform. 

Here’s how you can support HealthBlokk: 

This isn’t just another student startup. It’s a chance to help create something meaningful, inclusive, and grounded in real-life needs. Together, we can make eating out easier, safer, and more joyful for everyone. 

Interested in helping? Contact the Arden Enterprise Incubator at aei@arden.ac.uk