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This article is part of the series titled: Entrepreneurship: Theory Vs Practice that seeks to make entrepreneurial theories useful for practicing entrepreneurs. This specific article draws on key theories to establish the fact that It is important to set up a business around the needs and not the wants of humans.

This article is part of the series titled: Entrepreneurship: Theory Vs Practice that seeks to make entrepreneurial theories useful for practicing entrepreneurs. This specific article draws on key theories to establish the fact that It is important to set up a business around the needs and not the wants of humans.

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