Bio

Irina Shafranskaia is the International Programme Lead for Arden University, Berlin Centre. For almost 20 years she is nurturing talents in marketing helping to students to grow and companies to flourish.

Irina’s professional experience is within the filed of customer development and analytics: she’s been leading several consulting projects aimed to launch new mobile applications for retail and customer loyalty management. As an expert Irina helped startups to track their development, to conduct customer research (specifically with Jobs-to-be-done Framework), to understand customer value and implement value proposition.

These are the questions she could help to answer:

• What is the size of the market and is it attractive for my business?
• What is the customer value and how do customers accomplish their journey to meet their needs?
•  What’s the bottleneck in my marketing funnel and how can I construct it to attract and retain more customers?

Every early-stage business is looking for the product / market fit to provide customer value and sustainable growth. Answering these questions is the huge step forward which is much easier with Irina’s professional support.

If you want Irina Shafranskaia to be your mentor, please send an email to aei@arden.ac.uk