Phil will explore:

• Why AI makes most marketing sound the same — and how early founders can use that to their advantage
• How people decide to trust you before you have customers or traction
• What “human-first marketing” actually looks like day-to-day

Phil Treagus-Evans is the bestselling author of Human-First Marketing: The Art of Being Seen, Trusted and Remembered and co-founder & CEO of award-winning social media agency Giraffe Social.

Since 2012, he has helped organisations communicate in ways that feel genuine rather than manufactured, focusing on trust, culture and long-term reputation rather than short-term attention.

Events Link : https://futures.arden.ac.uk/leap/event.html?id=3726&service=Careers+Service